Millie's is conveniently located in Bayshore Crossings Plaza. Whether you're grabbing a snack after class at State College of Florida, getting dessert after eating at a nearby restaurant, or sharing a treat with the kids,
your favorite sweets and treats are near you.
USF Sarasota-Manatee students take marketing class to local ice cream shop
SARASOTA, Fla. (Oct. 16, 2019) – USF Sarasota-Manatee business students are taking their education on the road with a semester-long assignment to help a local ice cream shop develop a promotional strategy.
Associate professor of marketing Kelly Cowart, PhD, introduced the students two weeks ago to Mildred Moten-Golden, a successful insurance broker and the owner of Millie’s Sweets and Treats, 6043 26th St. W., Bradenton.
“This all started two years ago when I wanted to have a small business for families and children to visit,” Moten-Golden told the 15 USFSM students who stopped by the shop for an hour to learn about Millie’s.
The class asked about customer demographics and past promotions, including social media campaigns, coupons and ads in circulars and local newspapers. Working in teams, they’ll be tasked with creating a promotional plan to help Moten-Golden reach more customers and increase sales.